Repurposing your existing writing is a great way to reach new readers and customers for your work
This is especially true if you have a book or manual that’s no longer selling and you know it hasn’t reached its potential in terms of sales and reader influence.
Repurposing such work into either a course or a serial release in a formatted email or a smartly designed micromagazine format is another method of reading and influencing new readers.
Here are five reasons you should consider creating an email subscription or micromagazine using your existing work:
Reason 1: No Initial Risk The reason there is no initial risk for you is that you don’t have to create your entire course before marketing it for sale. One of the biggest mistakes I see digital entrepreneurs making is spending months writing a book or a course and then feeling like a failure when they see very little return if any. That’s an example of what’s called hope marketing. We throw something online and hope that it sells. There’s a smarter way to launch your subscription.
Reason 2: Immediate Cash Flow If you have an existing following, then your launch should see immediate sales and instant cash flow. This involves marketing the content you know your audience already wants. There are even ways to gather the assistance from your audience to create the product they actually want. When that happens, you experience solid buy-in from your audience. When launch day comes, unless you blow the pricing part, you’ll undoubtedly see instant cash flow.
Reason 3: Establish Authority When we first start out in digital business, we don’t have much in the way of reputation or authority. But that doesn’t mean it takes years to establish. You can rapidly establish authority in your area by offering a limited-term subscription that teaches one facet of your specialty area. Creating and marketing a subscription or micromagazine product can rapidly result in your reputation rising within your industry when it focuses on teaching a specific knowledge or a skill and promises a highly-desired outcome. If you existing book already addresses one of these, great! If your book is a novel, the new format alone can often create repeat demand.
Reason 4: Limited Research Required Since your limited-term subscription is based on work you’ve already completed, your level of research is relatively small. You know this material already, and although you might need to figure out how to package your existing knowledge and marketing it in a smart, respectful way, there are many ways to acquire this knowledge.
Reason 5: It’s a Win-Win Proposition Both you and customers benefit from a limited-term subscription model. The customer benefits in that they have a voice in determining what goes into the product. You benefit from rapid cash-flow, the increase in your authority, and no creation until your audience signals that they’re willing to help.
Learn more about creating short-term email subscriptions
I offer a resource guide that teaches you the basics of this powerful tool. It consists of four lessons taken from my full-length training manual, Subscription Mastermind.