My Books
For a number of years I made my living as a marketing consultant to small businesses. The books that follow grew from that practice.
If you are a business owner, both titles would be relevant to increasing your client list and helping you enjoy your business even more.
Enjoy these brief descriptions and should you want to read further about either title, simply click on the link that follows each description.
Why Asking For Referrals Is A Complete Waste Of Time
Case studies reduce customer risk and generate referrals
How can using case studies generate more referrals? Did you know that reducing risk can also affect your referral rate?
In reality, clients want to refer business to you. Most just don’t know how. And as business owners, we’ve been sold a bill of goods about requesting them. It’s a negative experience for both you and your client.
Why is it that every business guru preaches asking for referrals?
Even when they know it doesn’t work, they’ll still tell you to do it. When you complain (as I have) they tell you that you just aren’t doing it right; that your method needs tweaking.
I take a completely different approach…and here’s why
And by the way, it works every time.
How To Pack Your Small Business With 5 New Clients Every Month
I wrote this book because, like you, I struggled a long time with putting it all together; getting clients, keeping clients, what to say to clients so I wouldn’t feel like I was pushing a sale. I made a lot of mistakes marketing my business.
Through trial and error, enrolling in seminars, and buying book after book, I slowly came to grip the problem. Beginning slowly, I restructured my business according to what I learned. I built on the knowledge I acquired until I had a proven, systematic, step-by-step process that attracted clients with consistency.
Here’s what happened to me…
- Using the approach I talk about in the book, I signed 5 new clients the first month. I was totally psyched! Yet, I was convinced it was a fluke. It was happening, but I still wasn’t convinced.
- Then in the second and third months - a total of 14 new clients came my way. I thought, “Hmm, I could be on to something, here.”
- During month four…. 22 clients contacted me. Definitely on to something!
- By month six, I’d attracted over 50 new clients without make a single cold call, losing any limbs, or spending a dime in advertising! (Not that advertising is a bad idea; I think it definitely has a place in a solo business. Becoming Irresistible also explains how to use lead-generating advertising wisely to attract more clients.)
- I suddenly realized that I’d become Irresistible to my clients! Who me? Irresistible? Looking back, I knew I had to carefully package the process and share it with other copywriters.The book that teaches you, step-by-step, how to stop chasing clients once and for all and begin drawing them toward you instead.
It’s not just for copywriters. Even though I wrote it initially for freelance copywriters, as Bernadette Doyle of ClientMagnets.com said in her review:
The techniques in this book will work for every solo professional who wants to Become Irresistible. This book teaches you how to Become Irresistible to clients! It will show you how to get clients calling you instead of you calling them like a telemarketer. In this book I’ve distilled what works to attract clients and identified what doesn’t. You’ll learn how clients think and what they want to hear from you.
For more detailed info on this book, click here.
