Writers Can Earn Top Dollar When Repurposing Existing Work into Email Subscription Products
Consider these applications for email subscriptions:
|~ Authors can release serial chapters to their readers|
|~ Consultants and coaches can drip online sessions to their clients|
|~ Online businesses can distribute premium materials|
|~ Chefs can provide recipes and tips for culinary aspirants|
|~ Guitar teachers can drip videos on chord progressions|
|~ Construction schedulers can send training updates in P6 to students|
|~ Retail store owners can provide private shopping hours|
|~ Busy moms can write toddler care tips and columns|
|~ Single dads can do the same|
|~ Fitness junkies can publish their running, lifting, weight-loss advice|
|~ Corporate desk jockeys can write about surviving corporate politics|
As you can see from this quick list, email subscriptions have a lot of different applications
For writers like you and me, the applications that I see working the best are:
- Fiction – novel chapters delivered sequentially
- Non-Fiction – course lessons dripped over a given time period
Let’s look at how a novelist might use an email subscription to sell more…
If you’ve written a novel but didn’t get the sales figures you envisioned, repurposing the content as a serial delivered over pre-set intervals could be a great way to see a better return on your investment.
Let’s say you have a YA novel with 24 chapters. If you packed those into two-chapter chunks and sent them out every week, you might have a better conversion rate per customer.
Your emails could include a brief introduction to the edition, and then a link to eReader files (.mobi/ Kindle, .epub/iBooks/B&N Nook, or a PDF file/computer or tablet in a DropBox folder for download.
The best part is that your subscription could be priced at $24 while your novel might have only sold for $9.99
Selling courses via subscription is perhaps the most lucrative way to use an email subscription
First of all, an email subscription is a LOT easier than creating a full-length course. With a full-on virtual course, you have other skills to learn, develop, and master including creating slides, getting familiar with third-party virtual classroom providers, and complicated video presentations.
That’s all fine and good for the experienced marketer, but not for the first-timer. Uh, and in case you haven’t noticed, I’m not a first-timer and I actually prefer the simplicity and straight-forward nature of the email subscription.
I don’t go in for the fancy software packages; I’ve tried them and they require too much work for my taste. Email gets right to the point without wasting a lot of time.
Email subscriptions programs are TONS easier. There is usually only one medium to use…email…you know email, right?
Anyone can use email…you’ve probably been using it your whole life. There might be one or two third-party apps to use, but I promise you they’re easy peasy compared to this complex provider I mentioned above.
You can even set up, market, and begin profiting an email subscription program in 21 days. Read this post to see what I mean, then come back to this page and I’ll talk about the kind of writer that will do well.
Go on…read that post. I’ll wait.
OK, great…now you know the steps involved in creating, marketing, and profiting from your first email subscription program. Did you read that BONUS STEP at the end? It’s vital for putting meat on the bones of your 21-day minimally viable STS.
Now let’s shift gears and talk about you. Let’s see if you’re the kind of individual that will do well with an email subscription…
Regardless of the genre, there are certain qualities and skills a writer must have or be willing to develop to run a successful and profitable email subscription
If you can see yourself in the following descriptors, I’m interested in working with you to get your first subscription program off the ground…
Essential Qualities: (must haves)
Computer Savvy: You have a computer and are on it every day looking for ways to become better at what you do.
Smart: You didn’t just fall off the turnip truck yesterday; you’re wise in the ways of business or aren’t afraid to learn.
Rapid Learner: You can read about a topic and immediately understand it; for example, if I wrote an article about using email to reach out to another blogger, you’d understand what I was talking about.
Ability to Prioritize: You understand the difference between a goal and an objective to reach that goal; you can look at a list of tasks and list them in a logical order in which to accomplish them.
Good Communicator: You can plan your approach to getting a message across to a listener or reader; you know how to introduce a topic and then explain it using illustrations as appropriate.
Decent Writing Skills: You may not be a novelist or a published author (it’s OK if you are), but you can still write in complete sentences; you have a command of your first language and can writing using sound principles of grammar and composition.
Problem Solver Who Loves to Help Others: No matter what you do for a living, you’re a helper and are drawn to helping others solve problems; you love seeing others reach their goals and doing whatever you can to assist.
Non-Essential Qualities: (optional but open to learning)
Blog Hosting: You understand the difference between a self-hosted blog and a free blog provider like WordPress.com or Blogger.com
WordPress: You’ve installed WordPress on a self-hosted blogging host like BlueHost or GoDaddy
Business Marketing: You can appreciate good marketing communication; you recognize sleazy marketing approaches and how they can turn readers off immediately; you’re familiar with email marketing providers like Mailchimp, AWeber, or ConvertKit and their basic operating mechanics.
Online Business Principles: You have a basic understanding of online business and its components; you’re familiar with payment processors like PayPal or Gumroad and how they function to sell digital goods and services and put money in your bank account.
Video Friendly: You understand and have experience using YouTube or Vimeo; You might have a channel already and know the basics of uploading videos for private and public viewing.
The good news….you don’t have to be perfect
How did you do? If you saw yourself in most of these criteria, then you’re the kind of smart, capable individual that I’d like to have my community of readers.
Like a job advertisement, I’ve listed the ideal person/reader I’d like to work with. But even if you have most of the essential and only some of the non-essential qualities, you’ll probably do just fine.
What Really Matters?
What’s the most important qualification? The most important qualification for running your own email subscription program isn’t a burning desire to make your life a better, or more exciting place to be. The most important quality to bring to your efforts is who you can help your reader get ahead. If you possess that quality, you’re the type of writer that will do very well regardless of the medium you invest in.
If these descriptions seem accurate to you, then please join me below and get started learning more about what it’s like creating profitable email subscription programs that have to power to change your life, and those other others, forever!