Welcome to BarryMorris.net where I’m exploring how writers (like you and me) can sell more of what we write…for example:
Do you have a book that’s dated, no longer selling, or in need of an update?
Unfortunately, few buyers will see the need for a new version of a book they already purchased.
However, when offered an upgrade to a new format, case studies show these same buyers are willing to buy.
By refreshing your content and repackaging your book into another format -an email subscription course or an smartly designed micromagazine- you can create new demand for your work and sell more of what you write… and at a higher price point.
Sounds wacky, right?
For fiction and non-fiction writers alike, the email subscription and/or the serial micromagazine, are both profitable opportunities not to be passed over.
Think about it…you’ve already done the hard work of writing the content in your novel or non-fiction book so it’s just a matter of putting it into the right format and you’re ready to begin selling (and earning) once again.
I’m going to show you how you can put these tools to work for you to sell more of what you write and earn more than thought possible…
But first, let me share a story…
In 2011, I enrolled in 12-week limited-term subscription course called Get Paid To Write. It was marketed by Ev Bogue, who, unfortunately for us, abandoned his online business model and now focuses only on writing technical manuals.
Get Paid To Write was a course about how to establish yourself as a writer online. It was right up my alley and I signed up the first day the enrollment period opened. As a subscriber to his blog, it cost me $247 (his final price was $347) for the twelve-week program and I knew it was a bargain because I knew from Ev’s previous products, that it would be packed with value.
I signed up using a Mailchimp form that Ev provided and paid the tuition using my debit card on his site. Each Tuesday for twelve weeks, I received an email in a nicely formatted template that was branded with the banner pictured above.
Each week’s topic was related to the next and each addressed an element of the overall process of how to monetize one’s writing for the web. It remains one of my favorite courses. It encouraged to buy another subscription from him as well as another email course.
This story is relevant today because it represents, on many levels, how a limited-term subscription model works to deliver specific knowledge and encourage future sales to the same reader/customer.
It generated a significant financial return for Ev and it taught me many valuable lessons not only about how to run a limited-term subscription, but how to better execute my craft as a writer and marketer.
If you’re a writer, creating and selling a limited-term email subscription is a profitable way to sell more of what you write
Packaging your existing work into an email subscription is an effective way to begin selling more of what you write.
I’ve made good money from subscription programs. I’ve charged as little as $25/month and as much as $99/month for my subscriptions. They’ve been both short-term subscriptions and evergreen or ongoing subscription models. They are still, to this day, my favorite go-to business model.
After enjoying a good amount of success with these programs, I condensed what I knew about repackaging my own content into a subscription program, I’ve created a free course and full-length training manual that teaches you how to do the same.
If you do nothing else….subscribe to my free course and you could be enjoying more sales of your work in only a few weeks
Take my free course Paid Subscription Profits and you’ll learn more about this powerful strategy. By the end of the course, you’ll have the basic knowledge to create your own email subscription program.