If you’re like me, you’re driven to write and publish. There is something inside you that compels you to write, to edit, to craft a narrative, and the push the product of these activities out into the world.
With the advent of the blogosphere, with its ease of access and one-button publishing options, writing and publishing have become the choice of every writer in the world who has access to a computer and an Internet connection.
Macropublishing v. Micropublishing
There are several advantages to being a micropublisher with the first being the absence of a traditional gatekeeper. The gatekeepers are still alive and well, but the micropublisher doesn’t need them.
Traditionally, before the blogosphere, the macro model of publishing was the only option. You worked on your piece (a book, magazine article, or poetry collection) in private over a long period of time, sent them off to a publisher, and then waited for a response.
The odds were overwhelmingly stacked against the independent author and favored those fortunate to be represented by an agent. Even then, your chances of ever seeing your book on bookshelves (then, the only option) was slim.
Traditional publishing houses barely coughed up any money for marketing purposes and this favored those with an existing audience. However, therein was the problem: Unknown, first-time authors didn’t have an audience.
Micropublishing helps you grow an audience
The blogger, the fiction author with a secondary blog, even a YouTube creator has the potential to reach and establish a large audience with a lot less effort and obstacles than the traditional macropublisher.
By using an email list, it’s now possible to create a list of those granting you permission to reach them with your micropublishing. This is the Holy Grail of online commerce. Those granting permission want to hear from you…just not every day.
If you don’t have an email list, you need to start one. I use Aweber and I’m very happy with their service.
Armed with an email list and a mission, the micropublisher can offer loyal readers more of their writing in a direct manner without the need to engage an agent, a publisher, or a marketing professional.
Micropublishing doesn’t need overhead
As a micropublisher, you don’t have to pay a vanity publisher to print limited runs of your book unless you want to. In fact, you don’t have to pay for it at all. With the advent of print-on-demand publishers, you can sell a single copy of your book or other publication and have it printed and shipped at your customer’s cost.
Perhaps publishing a physical book isn’t that important to you and you’d rather emphasize sales and money in your pocket over a physical book in a bookstore that doesn’t generate any income. There are great services like Gumroad, my choice for e-commerce providers, that allow your readers to purchase your micropublication directly from your website and download it instantly after purchase.
Micropublishing is here to stay
Whether you want to publish books, micromagazines, an email subscription, or something else, micropublishing is by far the wisest choice you can make. Micropublishing isn’t going the way of the Dodo anytime soon. Increasingly, the majority of readers do so on their digital devices.
As an author or writer, isn’t it time you stepped up?