Here’s a down-and-dirty how-to article that will take you from where you are today to a profitable minimally viable short-term email subscription program (STS) in just 21 days.
Why minimally viable (MV)?
Because perfectionism is the enemy. To be sure, I recommend taking longer than this to launch your STS, but with a lot of dedication and hard work, it’s possible to create a basic email subscription that you can sell and market in just 21 days. In fact, I recommend this short and rapid approach to creating a MV STS because it gets you working and focused on the basic steps required.
You can always go back and improve. And I recommend that, too. With each book, guide, and STS that I’ve written and published I’ve taken this rapid route to get it organized and sold. Then I’ve gone back and fine tuned each step in the process.
This is a long article and one that you should read several times. Although it summarizes each of the three-day time periods devoted to a specific task area, there is much to learn and skills to acquire along to way. In reality, only 21 days is required to get an STS off the ground, but ideally, you will spend more time after it’s initial launch refining, improving, and making it better.
I’ll be writing about this is more detail soon, but for now, if you’re ready….let’s go!
21 Days to a Profitable Email Subscription Program
DAYS 1-3 / STEP ONE: Determine the problem your subscription will solve and understand it thoroughly
- There is really only one type of STS program: the type that solves a painful problem. Solving a problem is usually achieved in one of two ways, 1) with the information your subscriber needs in order to solve the problem; 2) by teaching them a skill so they can solve the problem now and in the future.
- Regardless of what your subscription teaches, you need to understand the problem thoroughly and completely. Ultimately, it’s this deep knowledge of the problem that will attract the attention of those you are seeking to help.
- You must be able to list and describe all the ways the specific problem affects your subscribers. Begin by writing about and exploring in your journal how it affects them emotionally, financially, and possibly even physically. By delving deep into each of these effects, you can turn up the heat on their problem. This is will encourage listening to and ultimately accepting your well-thought-out solution.